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Journal
Notes from the edit.
Home decor research, market data, and guides for calm, considered homes.
Why made-to-order works for a wider home catalog
How made-to-order production lets Nollei offer unusual formats and multiple sizes without excess inventory.
Nollei journal · 5 minutesHow to build a calmer room with fewer objects
A guide to creating a calm, considered home with fewer but better objects.
Nollei journal · 4 minutesWhat makes a product ready for the front of the shop
The checklist Nollei uses to decide when a product is ready to be featured.
Research · 8 minutesWall Art Trends 2026: What's In, What's Out
The 2026 wall art trends report: warm neutrals, oversized statements, nature abstraction, made-to-order and textural mixed media. Plus the data behind the market shifts.
Research · 10 minutesHome Decor Statistics 2026: Market Data & Trends
The US home decor market is valued at $92.4 billion in 2026. Explore the data on e-commerce penetration, consumer demographics, category breakdowns, and the made-to-order revolution.
Research · 7 minutesThe Psychology of Neutral Decor: Why We Love It
The science behind neutral decor: how warm neutrals reduce cortisol, why texture matters more than color, and the psychological benefits of low-stimulation environments.